Haier Launches Its First Half Marathon, Drawing 2,500 Runners in a Powerful Showcase of Fitness, Innovation, and Community Care

Pasay City, Philippines — November 15, 2025 — Haier Philippines successfully staged its 
inaugural Haier Half Marathon 2025, gathering 2,500 runners, families, fitness groups, and 
partner organizations for a vibrant celebration of wellness and community service. More than 
just a sporting event, the marathon highlighted Haier’s commitment to promoting active 
lifestyles while extending meaningful support to local communities.

This year’s run championed a special cause through Haier’s CSR initiative for the Father 
Saturnino Home for the Elderly. As part of its advocacy on community care, Haier will provide 
essential goods and food supplies to help sustain the daily needs of the elderly residents. The 
initiative reflects Haier’s belief that true innovation is most impactful when it uplifts lives, 
especially those in vulnerable sectors.

Adding to the excitement, runners and spectators immersed themselves in Haier’s interactive 
product activity zones, which offered fun games, challenges, and engaging appliance 
demonstrations. Participants enjoyed hands-on experiences with Haier’s latest innovations and 
took home exciting freebies and exclusive giveaways, making the marathon not just a race but 
a full lifestyle experience.

Supported by Valued Sponsors and Partners
Haier Philippines extends its gratitude to its event sponsors and partners, whose support 
ensured a seamless, energetic, and memorable experience for all participants.