Pia Wurtzbach Leads The Lighting Of The First Ever Hug-Activated Christmas Tree In The Country

With barely a month before Christmas, everyone is busy doing their last minute shopping. One of the most celebrated holidays in the Philippines is Christmas. This is the time when we reconnect with friends and have reunions with our relatives and loved ones. And during the most festive time of the year, we are fond of giving gifts to show our love to people that matter the most in our life. With all the economic crisis that we are going through right now, we have to be practical and not spend much on gifts. Miss Universe 2015, Pia Wurtzbach redefine gift-giving with a simple yet meaningful idea and that is by giving hugs.
Giving a hug is relatively simple but never underestimate its power to make the receiver feel warm and special. To stress on the undeniable power of hugs, Downy, the leading global fabric softener launched their #Spread100Hugs with hug ambassador Pia Wurtzbach spearheading the campaign.
During the media launch held at the Eastwood Mall in Quezon City on 20 November, the first-ever hug-activated Downy Scented Christmas Tree was lighted and formally opened it the public. Inspiring stories were shared during the event and these stories depict how hugs can positively affect our relationships with other people.

The Downy Parfum Collection™ is a premium fabric enhancer line that offers softness and long lasting scent from wash to wear. Each variant contains a carefully curated formula that enhances the scent and longevity of the fragrances.
 "What can be a more powerful way to express your affection and love to others than with a warm, meaningful hug? Through Downy's #Spread100Hugs campaign, we want to let people realize that hugs are a wonderful way to connect with the people that truly matter to them. And with Downy Parfum Collection's long-lasting scent, every hug will smell fresh, from the first until the very last hug." said Louie Morante, Regional Brand Communications for Fabric Care P&G Asia Pacific.

Get into the spirit of hugging and make your holidays extra special this Christmas with the Downy Parfum Collection™.
Visit the hug-activated Downy Scented Christmas Tree in Eastwood Mall open park and start to #Spread100hugs.

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